Sheba Named Israel's #1 Health Brand
Jumping from 64th to 26th in the 2024 Globes annual brand index, no other health entity ranked in the top 100 leading brands
Sheba has achieved a notable accomplishment by securing first place in the health category of Globes' 2024 brand index. In the overall brand rankings, Sheba made a meteoric leap, moving up from 64th place last year to 26th this year, surpassing Strauss, Ikea, and Netflix.
Sheba is the only public entity in the top 50 rankings, and no other healthcare organization made it into the top 100 leading brands list.
The Globes annual brand index examines the trust and popularity of brands among the Israeli public in various categories. In a survey conducted among 3,500 participants, 320 brands were measured across a range of categories, from which a list of the top 100 leading brands was compiled, as well as the top brands in each category.
In analyzing the results of the index, it was written that, "Sheba, which leads the category by a significant margin, has gained momentum over the past year after the medical center announced its intention to expand and establish a Biotech Valley that will include a biotech park. This expansion is part of Sheba's ARC innovation project. This year, Sheba won a tender to establish an additional hospital in Be'er Sheva. This is an important victory that aligns with the vision of establishing a national network of hospitals."
Caroline Chisin-Bats, VP of Chief Patient Experience & Marketing Officer, stated: "In 2019, when we began rebranding Sheba under the theme 'Hope Without Boundaries,' we couldn't have imagined how profoundly relevant this message would become. Since October 7, Sheba has treated thousands of war casualties and continues to care for hundreds of soldiers daily in our 'Returning to Life' rehabilitation center. We were deeply moved to welcome back the captives who returned to us, and we remain hopeful for the safe return of all captives, ready to embrace any additional returnees at any time."
Sheba will continue being a steadfast support for the Israeli public during tough and emotional times, offering top-notch public healthcare and encouraging a healthy lifestyle, both physically and mentally, all across Israel.
